This is an original vertical format catalog, with its light green paper cover with red ink.
Cover shows Converse trolley on track. Among Catalog offerings: 300 Trolley, 200 powered gondola electric express, 400 un-powered gondola electric express.
3 1/2" x 6 1/4 "
The color scheme was the most complex ever used by Lionel for a starter set type engine.
These set represented Lionel's first commitment to a local rail line set of this type.
This Calendar is a prime example.
Inscribed "The Lionel Corporation", this desk calendar is from the desk of a Hillside Factory Employee.