|SCHLITZ BEER("The Beer that made Milwaukee Famous") produced by Lionel in 1972(uncataloged), and in 1973-75(cataloged). This was part of the first wave of billboard reefers produced in 72. All of which have become very collectable, Lionel will never make beer or tobacco cars again. Features; plastic molded body, plastic trucks with operating couplers, and authentic 1970's Schlitz graphics. Box came with a "BONUS COUPON" printed on one side end for a Special Offer Boxcar, usually these coupon's are cut out(only on 1972-73 billboad boxes, offer expired 12-31-73).