| Now long out of print, simply the grandest book ever written on Postwar Lionel(over the top). This over the top book, is the most comprehensive book dealing with Lionel to date(and the best written too). The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called "uncataloged train sets") that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and m any other firms) during one of the most important and yet overlooked periods in its history. With limited production and distribution, Lionel's promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents-even their existence-remained uncertain for decades. Until now, thanks to long-lost authentic Lionel Factory Orders and other internal d ocuments recently recovered from the Lionel archives, complete information about Lionel's production of promotional outfits is at last available. The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including: All individual items (engine and rolling stock) and how they came packed, A description of the original outfit box, outfit inserts and packaging, Original production quantities, Instruction sheets, Packed Envelopes, Peripherals (Track, Transformer, Oil, Wire, Smoke, etc.), Diagrams for packing the outfit in the outfit box. Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images. As a bonus, because the authentic documents came straight fromthe Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 a must for any Lionel enthusiast. Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develope this, the most complete and authoritative guide to Lionel's promotional outfits and part of Project Roar Publishing's ongoing Lionel Postwar Encyclopedia Series. Softbound edition, 848 pages with heavy stock |
